精准化供给是立足新发展阶段，构建更高水平全民健身公共体育服务体系的内在要求。运用文献资料法、逻辑分析法等，对公共体育服务精准化供给的内涵、困境及实现策略进行探究。研究认为， 实现公共体育服务精准化供给需把握公共体育服务精准化供给的内涵：供给靶向的人民性、规划决策的适配性、供给方式的网络化和供需关系的动态平衡性。面对民众公共体育服务需求日益复杂的挑战，实现公共体育服务精准化供给主要存在如下困境：靶心模糊，需求识别不充分；靶向偏移，顶层设计不适配；动能不足，协同机制不完善；痛而不通，评估体系不健全等。新时期实现公共体育服务精准化供给， 需以“数字化”改革，强化需求牵引；以“系统化”观念，加强全局谋划；以“网络化”协同，提升有效生产； 以“动态化”反馈，增强评估优化。

Precise supply is an inherent requirement for building a higher-level public sports service system for national fifitness based on the new stage of development. Using the literature method，logical analysis method and other research methods， this paper explores the connotation，diffificulties and implementation strategies of the precise supply of public sports services. According to the research，it is necessary to grasp the connotation of precise supply of public sports services： the people’s nature of supply targeting，the adaptability of planning decision，the networking of supply mode and the dynamic balance between supply and demand. With public sports service demand becoming increasingly complex，the implementation of precise supply of public sports services mainly faces the following difficulties such as： the supply target remains unclear and the demand identifification is not suffificient； targeted supply comes with deviation，and the top design is not suitable； kinetic energy is defificient，and the coordination mechanism is inadequate； feedback is ineffective，and the evaluation system is incomplete. To implement the precise supply of public sports services in the new period，it is necessary to strengthen the traction of demand through the Digital Revolution，strengthen overall planning with the concept of “systematization”，enhance effective production through “networking” cooperation，and reinforce evaluation optimization with “dynamic” feedback.

G812

国家社会科学基金一般项目(19BTY001)