新质生产力是以颠覆性、前沿性创新技术为主导引擎，以数字经济、智能经济、绿色经济为发 展介质，以知识密集、高附加值的新产业、新业态为载体支撑，形成的生产力新质态。新质生产力通过生 产要素力、产业迭代力、数字生产力、技术生产力、开放生产力、绿色生产力6个维度驱动体育产业规模现 代化、产业结构高级化、数字经济与体育产业实体经济融合化、国际竞争高端化、产业供需对接适配化和 产业发展低碳化，助推体育产业现代化发展。当前，新质生产力助推体育产业现代化发展面临着创新生 产要素支撑不足、产业结构“低端锁定”与价值链向上“难”、数字经济与体育产业实体经济融合不畅、国 际环境不确定性风险挑战以及产业绿色低碳转型落实困难等梗阻。更好发挥新质生产力助推体育产业 现代化发展的作用，应以向“基”、向“内”、向“企”、向“数”、向“实”、向“前”为主攻方向。在此基础上， 提出顺畅“科技—金融—人才—产业”协同机制、加速创新融通的产业业态升级、筑牢体育数实融合的 产业基础、厚植体育内需市场潜力、以开放合作方式集聚全球优质体育生产力资源、完善体育绿色低碳 政策和市场体系等推进策略。

New quality productive forces refers to a new quality of productivity formed by taking disruptive and cuttingedge innovative technologies as the leading engine， digital economy， intelligent economy and green economy as the medium for development， and knowledge intensive and high value-added new industries and new business forms as the carrier. The new quality productive forces drives the modernization of sports industry through six dimensions： production factor force， industrial iterative force， digital productivity， technical productivity， open productivity and green productivity， which also promotes large-scale modernization of sports industry， upgraded industrial structure， integration of digital economy and real economy of sports industry， high-end international competition， adaptability of industrial supply and demand and lowcarbon industrial development. At present， the modernization of sports industry facilitated by new quality productive forces faces obstacles such as insufficient support for innovative production factors，“low-end locking” of industrial structure and “difficulty” in the upward value chain， poor integration of digital economy and real economy of sports industry， risks of international environment uncertainty and difficulties in implementing green and low-carbon transformation. In order to give full play to the role of new quality productive forces in promoting the modernization of sports industry， we should focus on “base”，“inside”，“enterprise”，“data”，“reality” and“front” . On this basis， the current study puts forward the promotion strategies such as smoothing the coordination mechanism of“science-finance-talent-industry”， accelerating the upgrading of innovative and integrated industrial forms， building an industrial foundation for the integration of sports data and reality， cultivating the market potential of domestic demand for sports， gathering global high-quality sports productivity resources in an open and cooperative manner， and improving green and low-carbon sports policies and market systems.

G812

国家社会科学基金青年项目（23CTY001）