研究采用文献资料法、案例分析法等，分析新时代我国体育消费发展的实践价值、内在要求与 推进路径。研究认为：新时代体育消费发展的实践价值是能够适应扩大内需战略要求、促进体育产业与 体育消费互动发展、满足大众体育消费需求。体育消费发展的内在要求涉及体育消费需求转变、体育消 费结构升级、体育消费模式创新、体育消费环境优化、体育消费政策完善等。研究以广东省深圳市、四川 省成都市两个全国体育消费试点城市为案例分析对象，提炼体育消费的共性规律并提出突破举措。从 构建体育消费创新体系、推动体育消费数字化转型、推进区域体育消费协调发展、促进城乡体育消费协 同发展等层面，提出新时代体育消费发展的推进路径。

This study uses literature review and case analysis to analyze the practical value， inherent requirements， and promotion paths of Chinese sports consumption development in the new era. Research suggests that the practical value of sports consumption development in the new era lies in its ability to adapt to the strategic requirements of expanding domestic demand， promote the interactive development of the sports industry and sports consumption， and meet the needs of mass sports consumption. The inherent requirements for the development of sports consumption involve the transformation of sports consumption demand， upgrading of sports consumption structure， innovation of sports consumption mode， optimization of sports consumption environment， and improvement of sports consumption policies. Taking two national sports consumption pilot cities as case studies， namely， Shenzhen in Guangdong Province and Chengdu in Sichuan Province， the common patterns and breakthrough measures of sports consumption were identified. Finally， this study proposes the following promotion paths for the development of sports consumption in the new era， including building an innovative system for sports consumption， promoting the digital transformation of sports consumption， promoting the coordinated development of regional sports consumption， and promoting the coordinated development of urban and rural sports consumption.

G812

国家社会科学基金重大项目（23&ZD194）